Business Model

• Why sell to homeowners rather than contractors?
• What is the delivery model for your home improvement projects?

Sales & Marketing

• How have you achieved 75% conversion rates when most contractors convert 25% of customers?
• How do assumptions around customer acquisition costs ($90) compare to industry benchmarks?
• How do you plan to maintain the relationship with these potential customers over time?

Go-To-Market

• Why is Massachusetts the right place to start?
• What prevents competitors from coming to the Massachusetts Market?
• What are the rebates and incentives for Mass Save?

Operations

• What are the compliance measures in place to meet the Mass Save program requirements? Are these applicable to any of the programs in NY, CA or others?
• How do you select and vet subcontractors?

Product

• How accurate are your AI classification models?
• How do you protect customer data?